// I first launched Lines & Current at the start of the year in 2015 on Facebook and then moved to my own website in March. I like to think of your style as personal expression. I’ve never been deep into high fashion, just had an eye for what I liked. My background is in the arts and I did some post grad work in it’s role in communicating truth. Lines & Current is the product of years of something brewing under the surface and somehow the HETTA, (the first piece of headwear I sold – see the website for a nerdy video I do on it!) was the kickstart. Things got wings from there.
Lines & Current is a brand dedicated to WORKING HARD TO KEEP IT SIMPLE…it’s about decluttering, finding clean lines and following the creative, generous spirit that pulls and prompts us.
I’m finding myself chasing the heels of all things ‘minimal’, finding freedom in LESS and loving the sense of liberation and space it’s opening up for more inspiration in my life.
Lines & Current has a few different layers that resonate with these concepts. I like the idea of ‘lines’ as representing something simple compared to the more unpredictable, bohemian flow of the current. I use the concept of water and ‘current’ as a symbol for the flow of generosity and for following all the prompts of inspiration in your life. Also, I love the importance of words, (so the notion of making marks and encouraging others through the ‘lines’ of words and lettering is an underlying theme in the brand).
// I’m pretty sure the charitable, social-minded element of Lines & Current will always run deep in the ethos. I’m not too interested in creating a perception of loveliness and getting absorbed in a mirage of beautiful things. When there is so much ‘need’ locally and around the world I felt it was important to add a strategy within the business model that helps make a difference, even if it’s just a small one. I think people are generous at heart and like to give something back.
For January and February we gave 10% profits to Starlight, a charity that grants wishes to seriously and terminally ill children. For March and April we partnered with No More Traffik and #SpotTheSigns campaign.
For May and June it’s been my pleasure to support the NEPAL earthquake appeal through Stand By Me and help make an immediate impact there.
// The ONE item for summer…There’s so much of the summer closet that I love and look forward to every year. Who doesn’t love the casual/laid back vibes of long, loose tailoring with choppy sea salt hair..eh?..But if I had to choose one MUST-HAVE for summer, I’d have to shamelessly promote the HENNING sunglasses. The bamboo temple and classic rayban frame visually depicts the brand so well – being ‘close to nature but with an urban aesthetic.’ I actually wear sunglasses all year round, so when there’s sunlight it’s a MUST for me and I feel naked without them!
Lovely giveaway from two of my favourite local websites! Thank you 🙂
Thanks Avril…xx